Dr. Mahim Sagar (Ph.D., IIITM)

mahim@dms.iitd.ac.in
mahimsagar@gmail.com

Dr Mahim Sagar has done his doctoral work on Brand Positioning in Cross Cultural & Ethical Context from Indian Institute of Information Technology & Management (IIITM) (An Autonomous Institute of Ministry of HRD, Govt. of India) and has done seminal work on Ethical Brand Positioning. Dr Sagar has wide academic and administrative experience and has been associated with various institutes of repute like IIM-Ahmedabad, National Institute of Fashion Technology (NIFT) and IIITM , At IIM-A he was an academic associate in Marketing area and was involved in various courses of Marketing like Brand Management and Consumer Based Business Strategy. At NIFT he headed and established the Post Graduate Programme In Fashion Management. At IIITM he did his doctoral research and developed various courses in marketing. He has taken lectures at various institute of repute like MICA and MNIT.

Dr Sagar interest areas in Marketing are Brand Management, Product Development and Consumer Based Business Strategies and has published various article in Journal and conferences, his seminal work on Ethical Brand Positioning was recently published in prestigious Journal of Management Research.